Internet advertising has become one of several social and non-media "touch points" for effective marketing strategies. Due to the saturation of most media options, implementing touchpoint messaging not only gives you broader reach but also mediums to gain greater share of mind that broadcast or regular print. I would think of internet as one of the options along with call centers, sales forces, retail presence messages, invoicing, etc to expand in new ways to touch your customers.
Internet advertising has become one of several social and non-media "touch points" for effective marketing strategies. Due to the saturation of most media options, implementing touchpoint messaging not only gives you broader reach but also mediums to gain greater share of mind that broadcast or regular print.
ReplyDeleteI would think of internet as one of the options along with call centers, sales forces, retail presence messages, invoicing, etc to expand in new ways to touch your customers.