UMKC Mentors for Marketing Students
Monday, September 30, 2013
The Service Recovery Paradox
Here is a reference to the service recovery paradox
http://en.wikipedia.org/wiki/Service_recovery_paradox
What has been your experience?
Tuesday, April 2, 2013
Internet advertising
Will there be a continued rise in Internet advertising?
Tuesday, March 12, 2013
Network Marketing
Would you advise students to get involved in network marketing (e.g., Amway, Mary Kay, etc.) ?
Monday, February 25, 2013
Innovation
Innovation is obviously important to tech companies like Apple, but how important is innovation to the success of most companies? A secondary question is "is innovation as important in a b2b context as it is in a b2c enironment? Thanks.
Thursday, January 31, 2013
Student question for January 31, 2013
What has been your experience with the number of important segments for products or services you've worked with in your career?
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