The Service Recovery Paradox

Here is a reference to the service recovery paradox

http://en.wikipedia.org/wiki/Service_recovery_paradox

What has been your experience?

Internet advertising

Will there be a continued rise in Internet advertising?

Network Marketing

Would you advise students to get involved in network marketing (e.g., Amway, Mary Kay, etc.) ?

Innovation

Innovation is obviously important to tech companies like Apple, but how important is innovation to the success of most companies?  A secondary question is "is innovation as important in a b2b context as it is in a b2c enironment?  Thanks.

Student question for January 31, 2013

What has been your experience with the number of important segments for products or services you've worked with in your career?

Marketing Questions

Good morning. My name is Kory McEnaney, and I am an upcoming senior at UMKC. I am majoring in Business Administration with an emphasis in management; however, I plan on attending grad. school with an emphasis in Marketing. I, too, am very interested in pursuing a career in marketing, with a long-term goal of becoming a Marketing Manager, or perhaps even a CMO. Do you have any suggestions for what type of industries to involve myself in (i.e. advertising agencies, health industries, etc) that may provide greater opportunities for advancement when it comes to marketing?

Also, as a general question, what suggestions do you have as far as accepting a job opportunity out of college even if it may not be the exact field you are wanting to pursue in the long-term?

Thank you.

New Mentoring Program

We have several individuals who have volunteered to mentor our marketing students.  Feel free to post questions here and a mentor will provide an answer. (Note that this is starting Spring semester, 2013)